Sacramento Bride and Groom magazine guides today's savvy brides through the entire wedding planning process—from answers to questions about the planning process and proper etiquette, to directories full of the region's top wedding services providers. Every issue includes in-depth, regionally specific articles on all aspects of the engagement, the wedding day, the reception and the honeymoon, as well as captivating photo layouts of the latest designer fashions. Sacramento Bride and Groom magazine is an indispensable resource for couples planning their wedding in the Sacramento and Lake Tahoe area.

The Magazine Market
Couples are waiting longer before they marry:
• Nationally, brides buy over 8,500,000 bridal magazines a year.
• Brides buy 4 to 6 issues of their favorite bridal magazines.
• Most bridal publications are purchased from bookstores and newsstands.
• The "pass-along" value of a bridal magazine is approximately 8 to 10 people.
• In-depth local articles in Sacramento Bride and Groom means your ad will have higher readership because it is saved and read more than any other bridal publication.

The Bridal Market
Couples are waiting longer before they marry:
• First marriage: The bride is 27, the groom is 29
• Second marriages: The bride is 35, the groom is 38
• An average of $19,000 to $35,000 is spent directly on wedding expenses.
• Nationally, more than $150 billion is spent on wedding items and services.